Are you confused on the difference of a social media tool vs strategy?
One of the most common questions I receive from small business owners is, “What social network should I focus on for my business?” While that is an important question, the network is only a tool to execute the strategy. The SlideShare presentation below will help you build a strong foundation for your strategy in addition to show you how to find the best networks to concentrate on based on your audiences behavior.
While there is no magic wand or cookie-cutter approach to send droves of customers to your virtual door overnight, you will see a return on your investment by regularly engaging with your communities. To save time and simplify your routine, choose one of the online management tools such as HootSuite or Buffer to help you. Read more about this at My Social Media BFFs.
Do you know the Who, What, Where and Why? of your social media strategy?
Take the time to answer the six questions in this presentation questions, and then choose the tools that will help achieve your defined objectives. By investing a small amount of time analyzing your unique market now, you will begin to build your community and realize your goals. But… if you fail to plan, you can plan to fail.
How is your small business using social media successfully? What are your favorite tools to execute your strategy? Please share any ideas that have worked for your company in the comment section below.
Therese Matthys
@ThereseMatthys – Certified Social Media Strategist helping businesses navigate through the digital world by providing strategies and instructions to reach their business objectives.
